AUDIT PR

AUDIT ORGANIZATION NEED WHY PUBLIC RELATIONS?

Let's start from the home he said beforehand, where the audit is the examination and testing of the financial statements. Then why, if intended for financial problems, we as PR people also need an audit?

According to Webster's New World Dictionary, an audit that includes 5 aspects:

   1. Testing & Inspection of bank account statements / financial statements to ensure validity.
   2. Settlement or adjustment account
   3. tested and adjusted accounts
   4. final statement from the auditors on an account
   5. every test and scrutiny of an issue

Well, financial Things related from point 1 to point 4, while as a PR man, let's see POINT TO 5.

Understanding points to 5, meaning all aspects that are considered important in a system that can work in the audit. MEANS, any communication system as one aspect of a working system, can also be audited as well as marketing systems, organizational systems, and others.

BACK TO DEFINITION OF PUBLIC RELATIONS.

An audit process, have a close relationship with the communication especially PR. If we look from one of the definitions expressed by Mr. JC Seidel, namely "PUBLIC RELATIONS MANAGEMENT OF BUSINESS IS TO GET THE UNDERSTANDING AND GOODWILL FROM CUSTOMERS, EMPLOYEES, AND THE PUBLIC GENERALLY. INTO by holding ANALYSIS AND IMPROVEMENT OF SELF-IMPROVEMENT FOR YOURSELF, AND OUT-held DECLARATION STATEMENT "

Why take the definition of J.C Seidel?
In a public relations audit, we conduct a comprehensive research about a company. Not always a problem in the enterprise, but surely there are things that must diseldiki, be it a CEO, employees, events, customers, and others.

Hey, We look like Intelligent Communications Agency, huh? (CIA)

Back again to the notion JC Seidel, where we as a PR, of course utamannya goal is to create GOODWILL and public understanding (both internal want any external). -> By holding ANALYSIS. Well, the analysis here that want me BOLD. Because, AUDIT PR does require an analysis of the self (COMPANY), and argued in public statements, of course, with a solution to a problem that occurs in the company

So, whether a company's audit need Public Relations?
The answer is YES. Of course, for balance, harmony, and the convenience of communication within the company, a company needs PR Audit.

WHAT THE PURPOSE OF AUDIT PUBLIC RELATIONS?

Audit objective is to know POSITION PR PR within an organization is comprehensive in order to further public relations activities diancang

What is only limited to that alone? The answer is NO.

Special purpose audit of PR:

   1. To enhance public relations through increased effectiveness PERFORMANCE programs.
   2. To know the strengths, weaknesses, opportunities, and threats the organization (SWOT)
   3. For their evaluation on the achievement of the goals of a program or the activities of the program
   4. to determine audiences from different fields relevant to the company
   5. to find out public opinion against the person (Examples of letters)
   6. To provide information to management as an input in decision making