Crystallization of ideas, opinion, research findings on the Uses and Gratification Media said that the social and psychological need for hope in moving the mass media or other sources that lead to differences in the patterns of media exposure to generate satisfying needs and other consequences that most likely did not intentionally .
Elihu Katz, Jay G. Blumler, and Michael Gurevitch (in Baran and Davis, 2000) describes the five elements or the basic assumptions of the Uses and Gratification Media as follows:
Elihu Katz, Jay G. Blumler, and Michael Gurevitch (in Baran and Davis, 2000) describes the five elements or the basic assumptions of the Uses and Gratification Media as follows:
1. Audiences are active, and the use of goal-oriented media.
2. Initiative that links between needs satisfaction and specific media choice lies in the hands of audience
3. The media compete with other sources in order to satisfy the needs of your audience
4. The people have a sufficient self-awareness regarding the use of the media, interest and motivation that became evident to investigators about the accuracy of the use of that picture.
5. Value of consideration about the needs audience on specific media or content should be established.
2. Initiative that links between needs satisfaction and specific media choice lies in the hands of audience
3. The media compete with other sources in order to satisfy the needs of your audience
4. The people have a sufficient self-awareness regarding the use of the media, interest and motivation that became evident to investigators about the accuracy of the use of that picture.
5. Value of consideration about the needs audience on specific media or content should be established.
0 comments:
Post a Comment