Formation of Public Opinion
Terms of Formation of Public Opinion
The increasing role of public opinion because
(1) understand the system of Democracy;
(2) increasing and spreading factor of education;
(3) development of communication technology;
(4) there is a demand for the needs of various stakeholders to obtain support;
(5) a lot of discretion by the government in implementing its program.
Terms of the formation of public opinion related to the reason why public opinion is needed presence in the community because
(1) companies / institutions become increasingly large and growing;
(2) competition between the companies and organizations are increasingly strict;
(3) the demands of desire and expectation of society to services, fulfilling the need for greater information;
(4) society increasingly critical;
(5) extraordinary technological developments;
(6) the greater the influence of public opinion against the state of the economy and social stability of the organization or company.
Four elements that lead to public opinion, namely
(1) the existence of controversial issues;
(2) of the public who spontaneously attracted to the problems;
(3) an opportunity to exchange ideas or debate;
(4) the interaction of individuals in generating public opinion is collective.
Public Opinion Formation Process
The process of forming public opinion through three stages of talks
(1) the input phase that is still chaotic;
(2) phase of talks began directed, began to establish a clear and unified mind;
(3) phase in which the opinion referred to in the second stage has been rounded and powerful blend in among the members.
Characteristics of public opinion
(1) there is the content, direction and intensity;
(2) the controversy;
(3) public opinion has a volume based on the fact that the controversy touches all people;
(4) public opinion is relative there.
Public opinion is not accompanied by pure nature
(1) public opinion is manipulated;
(2) public opinion which is planned;
(3) public opinion is desired;
(4) public opinion can be saved;
(5) public opinion desired.
Daftar Pustaka
Effendy, Onong Uchjana. (1986). Komunikasi dan Modernisasi, Bandung: Alumni. Hennessy Bernard. (1989). Pendapat Umum. Alih Bahasa: Amiruddin Nasution, Jakarta: Erlangga. Janowitz Morris dan Hirsch Paul. (1981). Reader in Public Opinion and Mass Communication. New York: The Free Press. Nimmo Dan. (1993). Komunikasi Politik, Komunikator Pesan dan Media, Pengantar: Jalaluddin Rakhmat, Bandung: Remaja Rosdakarya. (1989). Komunikasi Politik Khalayak dan Efek. Pengantar: Jalaluddin Rakhmat. Bandung: Remaja Karya. Satropoetro, R.A. Santoso. (1987). Pendapat Publik Pendapat Umum dan Pendapat Khalayak dalam Komunikasi Sosial. Bandung: Remaja Karya. Susanto, Astrid S. (1975). Pendapat Umum. Bandung: Bina Cipta.
Terms of Formation of Public Opinion
The increasing role of public opinion because
(1) understand the system of Democracy;
(2) increasing and spreading factor of education;
(3) development of communication technology;
(4) there is a demand for the needs of various stakeholders to obtain support;
(5) a lot of discretion by the government in implementing its program.
Terms of the formation of public opinion related to the reason why public opinion is needed presence in the community because
(1) companies / institutions become increasingly large and growing;
(2) competition between the companies and organizations are increasingly strict;
(3) the demands of desire and expectation of society to services, fulfilling the need for greater information;
(4) society increasingly critical;
(5) extraordinary technological developments;
(6) the greater the influence of public opinion against the state of the economy and social stability of the organization or company.
Four elements that lead to public opinion, namely
(1) the existence of controversial issues;
(2) of the public who spontaneously attracted to the problems;
(3) an opportunity to exchange ideas or debate;
(4) the interaction of individuals in generating public opinion is collective.
Public Opinion Formation Process
The process of forming public opinion through three stages of talks
(1) the input phase that is still chaotic;
(2) phase of talks began directed, began to establish a clear and unified mind;
(3) phase in which the opinion referred to in the second stage has been rounded and powerful blend in among the members.
Characteristics of public opinion
(1) there is the content, direction and intensity;
(2) the controversy;
(3) public opinion has a volume based on the fact that the controversy touches all people;
(4) public opinion is relative there.
Public opinion is not accompanied by pure nature
(1) public opinion is manipulated;
(2) public opinion which is planned;
(3) public opinion is desired;
(4) public opinion can be saved;
(5) public opinion desired.
Daftar Pustaka
Effendy, Onong Uchjana. (1986). Komunikasi dan Modernisasi, Bandung: Alumni. Hennessy Bernard. (1989). Pendapat Umum. Alih Bahasa: Amiruddin Nasution, Jakarta: Erlangga. Janowitz Morris dan Hirsch Paul. (1981). Reader in Public Opinion and Mass Communication. New York: The Free Press. Nimmo Dan. (1993). Komunikasi Politik, Komunikator Pesan dan Media, Pengantar: Jalaluddin Rakhmat, Bandung: Remaja Rosdakarya. (1989). Komunikasi Politik Khalayak dan Efek. Pengantar: Jalaluddin Rakhmat. Bandung: Remaja Karya. Satropoetro, R.A. Santoso. (1987). Pendapat Publik Pendapat Umum dan Pendapat Khalayak dalam Komunikasi Sosial. Bandung: Remaja Karya. Susanto, Astrid S. (1975). Pendapat Umum. Bandung: Bina Cipta.
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