Chester Barnard's THEORIES OF AUTHORITY
The theory is considered as something dirty and should be avoided after the emergence of bureaucracy Example: an organization that authorities / hierarchical). Since it appeared in publications Barnard, The Function of the Executive is an executive first function is to develop and maintain a communication system Example: An employer in a company.
Barnard also said that the authority is a function of willingness to cooperate. There are 4 points that must be met before receiving a message is authoritative, namely:
The person must understand the message in question. Obviously because when sent the message does not understand the intended message is clear, then it can not respond correctly pesanya (miscommunication).
The person believes that the message is contrary to the goals of the organization. Because the message delivered here is a message in an authoritative (having authority / power) so obviously contrary to the goals of the organization.
The person is believed at the time he decided to cooperate, the message in question in accordance with their interests. When not in accordance with his interest in the message is ignored. The person has the physical and mental ability to carry the message. Because in order to follow up what has been delivered. These theories are known to the acceptance theory of authority. The authority will become apparent when received by the receiver of the message but it shows that the message can not be analyzed, assessed and accepted or rejected on purpose but most of the directives, orders and persuasive messages included into the zone of indifference. Barnard equate authority with an effective communication, because the tasks necessary to govern the active communication in order for a message or command is successful for persuasif. Example: Bosses in companies who ruled his underlings to follow company rules dg good. Rejection of a communication is equivalent to denying the authority of the communicator.
Barnard considers technical oral and written communication is an important thing to be learned and can apply these techniques appropriately. From this theory pioneer Barnard said that places and make an important communications company.
The theory is considered as something dirty and should be avoided after the emergence of bureaucracy Example: an organization that authorities / hierarchical). Since it appeared in publications Barnard, The Function of the Executive is an executive first function is to develop and maintain a communication system Example: An employer in a company.
Barnard also said that the authority is a function of willingness to cooperate. There are 4 points that must be met before receiving a message is authoritative, namely:
The person must understand the message in question. Obviously because when sent the message does not understand the intended message is clear, then it can not respond correctly pesanya (miscommunication).
The person believes that the message is contrary to the goals of the organization. Because the message delivered here is a message in an authoritative (having authority / power) so obviously contrary to the goals of the organization.
The person is believed at the time he decided to cooperate, the message in question in accordance with their interests. When not in accordance with his interest in the message is ignored. The person has the physical and mental ability to carry the message. Because in order to follow up what has been delivered. These theories are known to the acceptance theory of authority. The authority will become apparent when received by the receiver of the message but it shows that the message can not be analyzed, assessed and accepted or rejected on purpose but most of the directives, orders and persuasive messages included into the zone of indifference. Barnard equate authority with an effective communication, because the tasks necessary to govern the active communication in order for a message or command is successful for persuasif. Example: Bosses in companies who ruled his underlings to follow company rules dg good. Rejection of a communication is equivalent to denying the authority of the communicator.
Barnard considers technical oral and written communication is an important thing to be learned and can apply these techniques appropriately. From this theory pioneer Barnard said that places and make an important communications company.
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