PUBLIC RELATIONS RESEARCH IS NOT POPULAR
Empirical research in the world of public relations is very unpopular. This can be seen from phenomenon found in many organizations or companies that rely almost no public relations research in the annual work program and long-term relations.
In fact, as a function of management, public relations work with careful planning and scalable, organizing a simultaneous and coordinated planning and implementation of appropriate supervision, again according to the parameters specified in the plan. That is, the monitoring carried out either by doing research and planning was based on research developed a reliable and can be justified scientifically and objectively.
In fact, the phenomenon in the empirical world; both in the workplace and in the world of academic research suggests that public relations is not very popular even avoided, feared by the public relations practitioners themselves! As a result, the role of public relations rolled no more than mere ceremonial and never rise and touch the things that are more substantive and strategic.
The phenomenon is aggravated by other symptoms, that academia was not a qualified master of public relations research. As a result, the students study science communication, especially not knowing much less master of public relations public relations research with methodological point of view is right.
On the other hand, the literature on public relations research available is limited. How few public relations scholars who dare to write a book about public relations research in a transparent, open and detailed. In contrast, research on communication lieteratur written by those who do not have an academic background, especially public relations communication is so crowded on the market. As a result, students learn from the wrong source.
The condition is seen in the discussion of students and lecturers in teaching and learning in the classroom. Students tend to buy books popular PR tips public relations communication than scientific literature. Like a vicious circle, where science and the future of public relations professionals and cendekianya in Indonesia is still too uncertain and unclear direction.
Empirical research in the world of public relations is very unpopular. This can be seen from phenomenon found in many organizations or companies that rely almost no public relations research in the annual work program and long-term relations.
In fact, as a function of management, public relations work with careful planning and scalable, organizing a simultaneous and coordinated planning and implementation of appropriate supervision, again according to the parameters specified in the plan. That is, the monitoring carried out either by doing research and planning was based on research developed a reliable and can be justified scientifically and objectively.
In fact, the phenomenon in the empirical world; both in the workplace and in the world of academic research suggests that public relations is not very popular even avoided, feared by the public relations practitioners themselves! As a result, the role of public relations rolled no more than mere ceremonial and never rise and touch the things that are more substantive and strategic.
The phenomenon is aggravated by other symptoms, that academia was not a qualified master of public relations research. As a result, the students study science communication, especially not knowing much less master of public relations public relations research with methodological point of view is right.
On the other hand, the literature on public relations research available is limited. How few public relations scholars who dare to write a book about public relations research in a transparent, open and detailed. In contrast, research on communication lieteratur written by those who do not have an academic background, especially public relations communication is so crowded on the market. As a result, students learn from the wrong source.
The condition is seen in the discussion of students and lecturers in teaching and learning in the classroom. Students tend to buy books popular PR tips public relations communication than scientific literature. Like a vicious circle, where science and the future of public relations professionals and cendekianya in Indonesia is still too uncertain and unclear direction.
0 comments:
Post a Comment