Articles About Convergence

Articles About Convergence

Broadcasting in the future will change as the development of communications and information technology. The properties of conventional telecommunications technology that is massive now able to be combined with interactive computer technology. Analog system that has survived a few tens of years will soon be replaced by digital systems, and its implementation immediately raises a new phenomenon: convergence. Simply put, media convergence is the merger of traditional telecommunications with the Internet all at once. Along with the ongoing convergence in the field of telematics, the transition will happen to the analogue broadcasting system is a digital broadcasting system. Digital television (DTV / Digital Television) uses digital modulation and compression to distribute video, audio, and data signal to the television.
 

The key to convergence is the digitalization, because they all form of information or data is converted from analog format to digital format that is sent to the unit of bits (binary digits). Because the information sent is a digital format, convergence leads to the creation of products that are applied are capable of performing the function of audiovisual as well as computing. So do not be surprised if today's computers can function as a television, or mobile phones can receive voice, text, data and three-dimensional images (3G). In the world of broadcasting, television broadcasting digitalization enables service programs like the Like the internet. Enough with one device, one is able to access newspapers, television entertainment, listening to the radio, searching for information according to taste, and even called though.
 

Convergence of media to provide a radical new opportunities in the handling, supply, distribution and processing of all forms of visual information, audio, data and so on (Preston, 2001: 27). The impact of media convergence, of course take place in various fields. In the realm of mass communication, for example, the current strategy of conventional journalistic experience significant changes. Journalists today are supposedly able to hasten the delivery of information obtained and sent it to the audience. So, people are now familiar with the so-called online journalism (Abrar, 2003: 45). Application of communication technology proved to her transport pass by sending information to the media audience. On the other hand, online journalism also enables journalists to constantly up to date information they display along with new findings in the field. Online journalism editor at the same time will reduce the functionality of a press agency. An online journalist will acquire greater autonomy in the up-load of new information no longer constrained by the conventional mechanism of a press agency which is relatively long.
 

Some Consequences
Media convergence is not just simply show the workings of ICT (information and communication technology) in the realm of media. Joining the conventional mass media along with internet technology undoubtedly foster a new set of consequences both on theoretical and practical level. At the theoretical level, the conventional understanding of mass communication it should be debated again. Convergence led to significant changes in the characteristics of conventional mass communication. Delayed feedback is common in conventional media less and less, even almost disappeared. Convergent media bring new characters more interactive, where users are able to communicate directly and obtain a direct consequence of the message (Severin and Tankard, 2001: 370). Due to the nature of convergent media interactivity, the linear approach, as is often done in looking at the context of mass communication was not relevant anymore.
 

The combination of the characteristics of mass communication and interpersonal communication in converging media causes changes in the concept of mass. In conventional mass communication, mass is defined as the union anonymous and alienated audiences, so the message was communicated to him a massive (massive) in the converging media demassivikasi process actually occurs. Cause the degree of convergent media massivitas reduced mass, because the more personal and interactive communications. As revealed by McMillan (in Lievrouw and Livingstone, 2004: 164), the convergence of new communication technologies allow the creation of a mediated interpersonal communication.
 

At the practical level, the convergence of media to bring important issues in education, economic, social, political, and culture .. In education, institutions will be required to be able to provide graduates who have the academic maturity as well as new capabilities and practices different from before. In this context, education in the future world are faced with the challenges of revamping the curriculum to fit very well with the pace of technology is not unstoppable. World of work in the future will require new skills qualification in any job-related convergence technologies.
 

From the standpoint of political economy also means that convergence of the opportunities the new profession. Convergence provides new opportunities for convergent media managers to expand the choice of public taste, as well as the availability of a number of access options. Nevertheless, in this economic level of convergence is also likely to create a new dominant group who will be ruling the market. Concentration of ownership of one of them. Sectors of different media will join in and turn the conglomerate. In fact, when the ownership of both vertically and horizontally has been controlled by the group, the excess is not always fun sequel. Convergence can be utilized for the benefit of certain groups to disseminate political ideas more freely than with conventional mass media. For investors who are affiliated with political groups, convergence provides an opportunity to transform the open labih certain political ideas to reap the public vote. Thus, the convergence of media means also potentially become a new medium for the hegemony of the economic forces and political will to achieve unilateral advantage. Configuration of this kind of power could threaten the implementation of democratic life, because, essentially a public voice tends to be dikendalian by the dominant power of the owners of capital as well as interest groups.
 

Therefore, at the political level of diversification of convergence requires policy to ensure fair distribution and consumer protection. At this level, it needs adequate regulation in order to access the convergence can be enjoyed relatively evenly to all people. Included in it is that the public is protected from adverse impacts of media convergence. It is becoming urgent to think about, engingasifat natural progression of technology is always ambiguous: on one hand the positive impact of convergence and on the other side negative. In addition to optimizing the positive side, the anticipation of the negative side of convergence seems to have put forward so that the convergence of technologies capable of bringing together well-being.
 

From the standpoint of culture, people's behavior patterns will change with the development of convergent media (Rice, in Lievrouw and Livingstone, 2004: 105-124). Digitization of media is less important to separate cause from the media content production, editing, distribution and storage. Thus, the form and content of upcoming media will evolve with changing technology. Sooner or later, in the future preferences of the people against the media will shift from conventional media to the media converge. In short, convergence will change the relationship between technology, industry, market, lifestyle and audiences.